Country Information Peru
Peru is situated in the heart of Latin America, connecting Colombia, Ecuador, Brazil, Bolivia and Chile. This geographic advantage combined with the government’s strong free trade policy made the country known as the most important hub for Latin America. Since 2006, Peru has signed trade deals with many countries, including the USA, China and the European Free Trade Association and signed a trade pact with Chile, Colombia, and Mexico called the Pacific Alliance that rivals Mercosur in combined population, GDP, and trade.
The Peruvian economy has been growing with a yearly growth rate of 6% since 2002 accompanied by a low inflation and a stable exchange rate. It is as diversified as the country’s geography. The desert coastal region provides for excellent fishing grounds and agriculture. A wide range of important mineral resources are found in the high sierra of the Andes and the Amazonas are rich in petroleum. Peru is also known for the production of high quality textiles. The country is seen as an excellent travel destination, with one of the ‘New 7 Wonders of the World’ Machu Picchu as the highlight of the trip. And let’s not forget the Peruvian cuisine that earned acknowledgement as one of the world’s finest.
Madeleine van Hasselt
Country Director Peru
The Peruvian representation of Access Latin America has been established by Madeleine van Hasselt, a strategy consultant with an entrepreneurial mindset. She has years of experience in business development, change and project management. Her corporate background includes ABN AMRO and Berenschot (Netherlands).
Madeleine van Hasselt has a broad perspective of Latin America, as she lived two years in Bogotá, Colombia before moving to Lima, Peru. There, she started her own consulting business on market research with international clients like Nestlé and Jet Reports.
She holds two master degrees, one in Organizational Psychology at the University of Utrecht and one in Business Administration at the University of Amsterdam. Later in her career, Madeleine van Hasselt obtained a scholarship for an Executive MBA at the Nyenrode School of Business, from which she graduated in 2012.